Hollywood - Years ago, young waifs were all the rage on the runway. Today, the older models to some degree have returned and are just as commercially viable as ever.
Cindy Crawford, Linda Evangelista, Claudia Schiffer, Christy Turlington, and Elle Macpherson have all gotten back into the game.
This idea of putting older women on covers is apparently nothing new. Before the mid-60's, older women reigned the covers of fashion mags. It was thought that they were more in tuned to fashion.
Until recently, the pendulum had swung back into favor of the young who got the bulk of the fashion jobs. Older models were tossed aside like last week's issue of Cosmopolitan.
The game has recently changed though because older women, ages 30-50, are buying more cosmetic products than ever nowadays and having the older, more mature supermodels as spokesmen has become more effective.
Another reason why these models have come back is recognition, something that the younger models don't yet have. Some models like Cindy Crawford have carried their appeal with them as they grew older. Women who grew up seeing her in fashion magazines have grown up too and can relate much more to her modeling clothes for them than a young girl of 18. Add to this, these older women have most of the purchasing power as opposed to their younger counterparts.
They say that 40 is the new 20. This might be stretching it a bit in the modeling world but one thing's for sure; older women now have a more prominent role in advertising and are extending their modeling careers.
Women who have yet to find success in modeling can find their start at Explore Talent .com, a site that caters to aspiring models. It is here that they can put up their profile for agencies to find them work; maybe not the same work that Cindy Crawford is doing, but modeling work nonetheless.
More Modeling info can be found at 411 Modeling .com.